The Future of
Destination Marketing
and Management

MMGY NextFactor elevates destination organizations and their partners as critical community leaders.

Latest News

MMGY NextFactor Welcomes Jim McCaul as
Senior Vice President of Destination Stewardship

MMGY NextFactor is pleased to announce that Jim McCaul has joined the organization as Senior Vice President of Destination Stewardship. McCaul’s first day with the company will be February 17, 2020. Click here to read more…

Core Services


A road map for how an organization should determine its opportunities and key issues, define its mission and vision, and develop a clear action plan with objective performance targets in collaboration with stakeholders.

Master Plans

A comprehensive plan outlining the sustainable development of infrastructure, facilities, services, attractions, events, and private-public partnerships to improve the overall visitor experience and elevate the quality of life in a destination.


An empirical methodology to measure destination strength and community support for tourism development. Informs how the public and private sectors can collaborate to grow their visitor economy.


Strategic guidance to assess the success of destination organizations, and help establish new ones, focusing on business and governance models that best serve their local community interests.

Destination Brand

A detailed vision for developing a specific destination’s unique identity and value proposition, aligned with the collective interests of local tourism, government and economic development organizations.


Informative and contextualized sessions for sharing powerful insight on trends influencing all sectors of travel, which are customized for individual audiences and destinations.

Case Studies


Tourism Toronto
Strategic Plan

INDIANAPOLIS, IN - MAY 27: during final practice on Carb Day for the Indianapolis 500 on May 27, 2011 at Indianapolis Motor Speedway in Indianapolis, Indiana.  (Photo by Robert Laberge/Getty Images)

Regional Indianapolis
Tourism Master Plan


Strategic Plan

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