What We Do

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. A privately-held corporation established in 2015, NEXTFactor has worked with more than 160 clients worldwide.

Leadership

PAUL OUIMET

President & CEO

GREG OATES

Chief Innovation Officer

kathleen-frankford

KATHLEEN FRANKFORD

Chief Marketing Officer

Our Team

ANA MARIA
VISCASILLAS

ANJA
LOETSCHER

BRENDA
OUIMET

CARLOS
SHEPPARD

CHERYLL
GIRARD

GRAZIE
PADOIN

GREGG
TALLEY

JORDAN
YOUNG

MARIEL
AMELIN

MEHAK
MATOO

PAUL
CLARK

PAUL
VALLEE

TAI
YOUNG LEE

What our clients are saying…


Shelly Green 
President & CEO, Durham Convention & Visitor Bureau

“The DesinationNext assessment tool makes a SWOT analysis almost obsolete! And having you here in person explaining these principles to my board make it very easy for them to understand the why and how. It was particularly valuable to have them consider that threats and opportunities have varying degrees of controllability. I heartily support the wide distribution of this product and am happy to ethusiasically endorse DestinationNext for use by all DMOs regardless of size and budget.”


Richard W. Scharf
President & CEO, Visit Denver

“My board members were very impressed with how Paul was able to present in layman’s terms, the key findings which will have great implications for the Bureau and all travel-related companies. We would strongly recommend DMOs consider using the online diagnostic tool as we believe this will emerge as a BEST and NEXT practice.”


Jacques Folly
Directorate General for Economic Development, Research and Innovation DG DERI

“We would like to thank Destination Next for its invaluable help in achieving the objectives of the “Etats généraux du tourisme” of the State of Genève, which took place in May 2018. We would like to pay particular tribute to the professionalism and excellent work accomplished by Anja and Paul, who succeeded, through their remarkable survey of the perception of Geneva as a destination by local stakeholders, in feeding the reflections and extracting ways of improving the practices of the Geneva tourist world, in the broad sense.”


Charles Jeffers
Past Acting President

“Paul is one of the most influential and well-versed authorities on the future of destination marketing and an obvious choice to lead the DestinationNEXT initiative. Since the project’s inception, Paul has been at the center of discussions and leading the way for DMAI and our members. We look forward to his continued efforts to assist our members and the industry at large in defining the future of destination marketing.”


Mary Kerr
President & CEO, Visit Ann Arbor

“2016 was a year of transition for the Ann Arbor Area Convention and Visitors Bureau having recently unified Washtenaw County’s destination marketing efforts, combining teams and board members from two previously distinct organizations. We knew the best way to ensure success was to develop a new three-year strategic plan with the support of Paul Ouimet and DMAI’s powerful new DestinationNEXT assessment program.”


Milton Segarra
President & CEO, Meet Puerto Rico

“I wanted to take this opportunity to thank you and DMAI, on behalf of our entire team and our Board of Directors, for the remarkable session we had last month. As you know, Meet Puerto Rico is an advocate of innovation. Last month’s session evidenced, once again, how valuable the Destination Assessment Model and the guidelines and recommendations from DestinationNext are to any organization. In our case it has made all the difference.”


Ana Maria Gallego 
CEO, Medellin Convention & Visitors Bureau

“Last year in november I had the chance to get familiarized with some of the DestinationNEXT materials, and it was first sight love with the vision, strategic intent of proposal and process I found. Medellin, both the city and the CVB, has been growing and transforming to become a new and competitive destination. That’s why DestinationNEXT arose as the best tool possible for us to assure that growing path.”


Stephanie Pace Brown
President & CEO, Explore Asheville

“We couldn’t have had a better, more trusted, partner to assess Asheville using DestinationNEXT. The robust process if firmly rooted in tried-and-true methodology, but was flexible for our needs. Paul Ouimet’s deep experience and keen sensibilities made our assessment an enjoyable and meaningful experience for the Explore Asheville team, our board, and community stakeholders.”

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