It is our pleasure to present the DestinationNEXT 2019 Futures Study. Our industry has enjoyed years of growth and development, but today we face emerging economic, political, social and environmental pressures that are forcing us to adapt to new realities.
Our industry has enjoyed years of growth and development, but today we face emerging economic, political, social and environmental pressures that are forcing us to adapt to new realities.
The DestinationNEXT 2019 Futures Study is a deep dive into the major opportunities for destination marketing and management leaders in these dramatically changing times. It is an ambitious global project intended to provide a roadmap for destination organizations heading into the future.
We surveyed more than 500 industry and community leaders in over 50 countries. This was the most extensive survey ever completed in our industry. The takeaways provide strategic direction for any size organization moving forward.
Supplementing that, the DestinationNEXT Scenario Model and Assessment Tool helps stakeholders strategically evaluate their destinations. MMGY NextFactor has now led more than 200 detailed assessments of destinations around the world. This has provided many additional insights into the opportunities and challenges present in both the leisure and business event markets.
We would like to acknowledge the important contributions of the Destinations International Foundation, whose funding has made DestinationNEXT possible. We also want to express our gratitude to our Advisory Council. Their advice and support have been invaluable.