Meetingplace Wonderful Copenhagen
Strategic Plan

Case Study

Background:

In 2016, Wonderful Copenhagen retained NEXTFactor to conduct extensive consultations with members, community leaders and clients to help develop a new 3-year strategic plan for their Convention Bureau.

Approach:

This process included:

  • An in-depth member satisfaction survey
  • Interviews with key clients from across Europe
  • A DestinationNEXT Assessment
  • One-on-one interviews with key stakeholders
  • Workshops with industry and community leaders to discuss key challenges and opportunities
  • Several sessions with the Senior Management Team and the Board of Directors to discuss key issues and potential strategies to address them
  • Follow-up sessions with the CEO and Senior Management team to finalize strategy map and determine performance targets

Results:

Strategies were created to deal with several specific issues facing the organization, including membership structure, membership satisfaction and sales focus.

Learn About Our Team

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.

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