Meetingplace Wonderful Copenhagen
Strategic Plan

Case Study


In 2016, Wonderful Copenhagen retained NEXTFactor to conduct extensive consultations with members, community leaders and clients to help develop a new 3-year strategic plan for their Convention Bureau.


This process included:

  • An in-depth member satisfaction survey
  • Interviews with key clients from across Europe
  • A DestinationNEXT Assessment
  • One-on-one interviews with key stakeholders
  • Workshops with industry and community leaders to discuss key challenges and opportunities
  • Several sessions with the Senior Management Team and the Board of Directors to discuss key issues and potential strategies to address them
  • Follow-up sessions with the CEO and Senior Management team to finalize strategy map and determine performance targets


Strategies were created to deal with several specific issues facing the organization, including membership structure, membership satisfaction and sales focus.

Learn About Our Team

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.