Tourism Toronto
Strategic Plan

Case Study

Background:

Tourism Toronto retained NEXTFactor to help them complete a new strategic plan. The assignment included a DestinationNEXT assessment of Toronto and Mississauga.

Approach:

  • This strategic planning process included:
  • An in-depth DestinationNEXT Assessment of Toronto and Mississauga
  • One-on-one interviews with key stakeholders
  • 3 workshops with industry and community leaders to discuss key challenges and opportunities
  • Several sessions with the Executive Management Team and the Board of Directors
  • Full-day strategic planning retreat with board
  • Follow-up sessions with the CEO and Executive Management team to finalize strategy map and determine performance targets

Results:

The Plan was approved in September. It includes several new initiatives to pursue during the next three years.

Learn About Our Team

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.