Tourism Toronto
Strategic Plan

Case Study


Tourism Toronto retained NEXTFactor to help them complete a new strategic plan. The assignment included a DestinationNEXT assessment of Toronto and Mississauga.


  • This strategic planning process included:
  • An in-depth DestinationNEXT Assessment of Toronto and Mississauga
  • One-on-one interviews with key stakeholders
  • 3 workshops with industry and community leaders to discuss key challenges and opportunities
  • Several sessions with the Executive Management Team and the Board of Directors
  • Full-day strategic planning retreat with board
  • Follow-up sessions with the CEO and Executive Management team to finalize strategy map and determine performance targets


The Plan was approved in September. It includes several new initiatives to pursue during the next three years.

Learn About Our Team

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.