Visit Anaheim
Strategic Plan
Strategic Plan
Case Study
Background:
Having successfully gone through a rebranding exercise to change from Anaheim/Orange County Convention & Visitors Bureau into Visit Anaheim, the DMO wanted to create a new 3-year strategic plan that encompassed a new vision. NEXTFactor and InterVISTAS were retained in late 2015 to lead the creation of a new strategic plan.
Approach:
Key steps included:
- Conducting a series of one-on-one interviews with key stakeholders;
- Reviewing key background documents and visitor statistics;
- Completing a customized DestinationNEXT assessment which was distributed to over 150 stakeholders;
- Facilitating a 2-day Board strategic planning retreat; and
- Working collaboratively with the Board of Directors and Senior Management Team to refine the core elements of the plan.
Results:
The Plan was unanimously approved with several new strategies and priorities to be pursued. These included a new Visit Anaheim Cares campaign and other initiatives to improve community support. NEXTFactor has been retained again in 2018 to complete a follow-up DestinationNEXT assessment and develop a new 3-year strategic plan.
Learn About Our Team
NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.