Visit Fort Worth
Destination Master Plan

Case Study


The Fort Worth Convention & Visitors Bureau engaged NEXTFactor and InterVISTAS to create the first-ever Destination Master Plan for the city of Cowboys & Culture. The objective was to build a plan which will significantly expand the tourism industry and its economic impact in the region.


The project included a:

  • Detailed review of current performance and visitor metrics
    competitive assessment against other destinations
  • Review of key industry and market trends
  • Series of interviews and workshops with key industry and community leaders
  • Survey of local residents to gather their views on tourism in Fort Worth
  • Visioning workshop to gain input and buy-in for the core elements of the plan and to prioritize key initiatives


The Destination Master Plan was presented at the Visit Fort Worth Annual General meeting in March, 2018, with very positive reviews. The process created wide-spread consensus with the community to aggressively pursue the expansion of the Convention Center.

Learn About Our Team

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.