Visit Fort Worth
Destination Master Plan

Case Study

Background:

The Fort Worth Convention & Visitors Bureau engaged NEXTFactor and InterVISTAS to create the first-ever Destination Master Plan for the city of Cowboys & Culture. The objective was to build a plan which will significantly expand the tourism industry and its economic impact in the region.

Approach:

The project included a:

  • Detailed review of current performance and visitor metrics
    competitive assessment against other destinations
  • Review of key industry and market trends
  • Series of interviews and workshops with key industry and community leaders
  • Survey of local residents to gather their views on tourism in Fort Worth
  • Visioning workshop to gain input and buy-in for the core elements of the plan and to prioritize key initiatives

Results:

The Destination Master Plan was presented at the Visit Fort Worth Annual General meeting in March, 2018, with very positive reviews. The process created wide-spread consensus with the community to aggressively pursue the expansion of the Convention Center.

Learn About Our Team

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.