VisitPITTSBURGH
Strategic Plan

Case Study

Background:

Having successfully revitalized the “steel city” into a high-tech, arts and culture and sporting destination, Pittsburgh has received a number of awards including top ten all-American vacations, and being voted most livable city. Pittsburgh’s tourism has grown to be a key economic driver of the city with tourism spend increasing by over 40% since 2005. VisitPITTSBURGH wanted to build upon this solid foundation with an innovative and proactive strategic plan in 2015.

Approach:

  • This engagement included several key steps:
  • Conducting a series of one-on-one interviews with key stakeholders;
  • Reviewing key background documents and visitor statistics;
  • Developing a customized DestinationNEXT assessment which was distributed to approximately 100 stakeholders
  • Facilitating a full-day Board strategic planning retreat
  • Working collaboratively with the Senior Management Team to refine core elements of the plan

Results:

The Plan was approved unanimously and is now being implemented. NEXTFactor has been retained again in 2018 to develop a new strategic plan for the DMO.

Learn About Our Team

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.