Strategic Plan

Case Study


Having successfully revitalized the “steel city” into a high-tech, arts and culture and sporting destination, Pittsburgh has received a number of awards including top ten all-American vacations, and being voted most livable city. Pittsburgh’s tourism has grown to be a key economic driver of the city with tourism spend increasing by over 40% since 2005. VisitPITTSBURGH wanted to build upon this solid foundation with an innovative and proactive strategic plan in 2015.


  • This engagement included several key steps:
  • Conducting a series of one-on-one interviews with key stakeholders;
  • Reviewing key background documents and visitor statistics;
  • Developing a customized DestinationNEXT assessment which was distributed to approximately 100 stakeholders
  • Facilitating a full-day Board strategic planning retreat
  • Working collaboratively with the Senior Management Team to refine core elements of the plan


The Plan was approved unanimously and is now being implemented. NEXTFactor has been retained again in 2018 to develop a new strategic plan for the DMO.

Learn About Our Team

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.