Visit San Antonio
Strategic Plan

Case Study


Visit San Antonio needed a bold, new strategic plan to replace its previous one completed in 2013. NEXTFactor was retained to work with the Executive Management team and board. Extensive community engagement was a critical element of the process given that the organization moved out of City control a year ago.


This strategic planning process included:

  • An in-depth DestinationNEXT Assessment
  • One-on-one interviews with key stakeholders
  • 3 workshops with industry and community leaders to discuss key challenges and opportunities
  • Several sessions with the Executive Management Team and the Board of Directors
  • Full-day strategic planning retreat with board
  • Follow-up sessions with the CEO and Senior Management team to finalize strategy map and determine performance targets


The Board unanimously approved the new Strategic Plan, which included a new vision and mission, as well as revamped strategy map.

Learn About Our Team

NEXTFactor Enterprises Inc. is a consulting company in the tourism and transportation industry that provides strategic planning and marketing services. It is privately-held corporation, established in 2015, which has worked with over 200 clients around the world.