Organization Reviews

Strategy support to review existing organizations and help establish new ones, focusing on business and governance models that best serve their local community interests.

Puerto Rico Organization Review

 

Background

In Puerto Rico, there have been multiple organizations involved in marketing and selling the island. NEXTFactor and InterVISTAS has been involved in multiple projects to examine alternate business models and approaches to destination management and promotion.

Approach

A comprehensive process was completed to:

  • Review Current Situation in Puerto Rico and marketing challenges facing the tourism industry
  • Complete Global DMO Review to identify best practices and strategies of other successful DMOs (destination marketing organization) around the world
  • Identify and evaluate Options for alternative potential organizational models for tourism development and marketing in Puerto Rico
  • Make Conclusions & Recommendations for a new DMO in Puerto Rico

Results

On July 1, 2018, Discover Puerto Rico was launched, a dynamic, new DMO charged with marketing and selling the entire island. Paul Ouimet was retained, along with Greg Talley, to facilitate an historic meeting of their new Strategic Industry Advisory Board in August.

World Class Partnerships

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